The international luxury watch brand TSAR BOMBA makes its official entrance into Mexico alongside Rafa Márquez, unveiling its collections at SIAR 2025 and marking the start of a new chapter for high-end watchmaking in Latin America.
Backed by strong international momentum, TSAR BOMBA—a luxury watch brand that fuses cutting-edge engineering with fine watchmaking craftsmanship—arrived in Mexico in partnership with legendary footballer Rafa Márquez. The brand’s official launch took place at the Salón Internacional Alta Relojería (SIAR) 2025, the most influential watch industry event in Latin America.
Iconic Collections Unveiled at SIAR 2025
During SIAR 2025, TSAR BOMBA presented its most iconic collections, including The Light Matter Series and The Electron Series. Both lines embody the brand’s core DNA: high-performance, customizable timepieces with bold designs that challenge conventional watchmaking.
Where Tradition Meets Technology and Innovation
At TSAR BOMBA, the heritage of Swiss watchmaking coexists with the precision of Japanese calibers. This fusion results in distinctive timepieces created for individuals who seek more than a simple accessory—they seek purpose, performance, and identity.
The brand is also a pioneer of a patented interchangeable system, allowing straps, bezels, and crowns to be changed in seconds. This innovation is designed for those who value versatility and self-expression, enabling a watch to adapt effortlessly to different moments and lifestyles.
Rafa Márquez and The Dark Matter Series
One of the most anticipated moments of SIAR 2025 was the appearance of Rafa Márquez, official ambassador of TSAR BOMBA, who introduced his special collaboration with the brand: The Dark Matter Series by Rafa Márquez.
The former captain of the Mexican National Team shared his enthusiasm for working with a brand that mirrors his own values—discipline, elegance, and passion.
“The DNA of TSAR BOMBA is made for those who seek more than just a watch—they seek style, strength, and constant innovation,” said Márquez.
Mexico: A Strategic Hub for Expansion
For Steven Lan, Founder and CEO of TSAR BOMBA, Mexico represents a critical step in the brand’s global strategy.
“Establishing TSAR BOMBA in Mexico was essential for us, as it is one of the most important luxury markets,” Lan stated. “We see Mexico not only as a strategic market, but as a key platform for expanding throughout Latin America and the Caribbean.”
TSAR BOMBA will operate brand-owned boutiques and maintain a presence at El Palacio de Hierro, alongside an expansion strategy focused on duty-free locations and luxury cruise retail.
TSAR BOMBA Boutiques in Mexico
-
TSAR BOMBA Puebla
Atlixcáyotl 4931, Plaza Solesta, Puebla -
TSAR BOMBA Veracruz
Av. Las Américas s/n, Centro Comercial Las Américas, Veracruz -
TSAR BOMBA Interlomas
Vialidad de la Barranca s/n, Paseo Interlomas, State of Mexico
TSAR BOMBA timepieces are also available at all El Palacio de Hierro locations and through the brand’s official online platform.
